ETH balance display now available in Google search results after ENS integration

Google has officially integrated the Ethereum Name Service (ENS) into its search engine. This allows users to search for any .eth domain and see the corresponding Ethereum (ETH) balance directly in the search results.

This development marks an important step in making cryptocurrency information more accessible to the general public.

Support and characteristics of the ENS

“Google has officially integrated ENS, allowing users to search for any .eth name and check associated balances directly on Google Search,” the official ENS.ETH account announced in a post on October 9.

The team noted that while the feature was initially rolled out to select users a few months ago, it is now available to everyone globally.

Nalin, a Web3 official at Google, shared that the Ethereum faucets for the Sepolia and Holesky testnets have also been integrated with ENS. This feature allows users to enter their .eth address to receive test ETH “trickles”.

Meanwhile, the naming service also announced a partnership with domain registrar GoDaddy in February. This partnership allows the Web3 community to link their .eth names to traditional Web2 domains at no additional cost. It reduces the barrier of high gas rates that had previously deterred some users from adopting the service.

The ENS system can be compared to the domains of the Internet. This is because it allows users to convert complicated Ethereum wallet addresses into human-readable names.

For example, instead of sharing long strings of alphanumeric characters as a wallet address, users can share a simpler name like yourname.eth.

Google’s continued support for Crypto

Google began its integration with Ethereum addresses in May 2023. The search giant introduced a feature that allowed users to search for these addresses and see ETH balances directly in the search results.

In March 2024, Google expanded its native cryptocurrency support to include ENS domains. This allowed users to search addresses such as Vitalik.eth and receive blockchain information such as ETH balance, wallet address and recent transactions from Etherscan.

ENS integration builds on previous initiatives in the crypto space. In 2022, the company introduced features that allow Ethereum wallet holders to track their Ether balances directly in search results. It eliminated the need to visit blockchain explorers like Etherscan.

They also marked the Ethereum Merge event with animated pandas that counted down the blockchain’s switch from proof-of-work to proof-of-stake.

The platform also updated its crypto advertising policy in 2023 to include “Cryptocurrency Coin Trusts”. This change allowed products such as Bitcoin exchange-traded funds (ETFs) from major financial players such as BlackRock to appear in search results for relevant queries.

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