Coinbase becomes official crypto partner of Canadian Football League

Coinbase announced a partnership with the Canadian Football League as the league’s first official crypto partner.

According to Coinbase, the collaboration will extend to the upcoming 111th Gray Cup in Vancouver, where Coinbase will sponsor the opening coin toss and offer special promotions to CFL fans.

This partnership comes as Coinbase expands its reach in Canada. According to the company, approximately five million Canadians (about 13% of the population) currently own some form of cryptocurrency.

Coinbase sees the CFL’s dedicated fan base, with its growing presence, as an important market for broader cryptocurrency adoption.

CFL incentives via Coinbase

Coinbase is offering incentives to attract more Canadians to its platform. CFL fans who make their first trade on Coinbase’s app or website will receive $25 in Bitcoin (BTC).

Additionally, fans who scan QR codes at CFL games can win prizes including season tickets and Bitcoin. One grand prize winner will receive $50,000 in Bitcoin and an all-expenses-paid trip to the 112th Gray Cup in Winnipeg next year.

Officially launched in Canada in 2023, Coinbase quickly established itself as a leader in the market. It became the first international exchange to register as a Restricted Dealer in the country and is working towards additional registrations with Canadian financial regulators.