Strive ventures into Bitcoin with new wealth management division

Strive Enterprises, Inc. has launched an asset management business in Dallas, Texas, with plans to integrate Bitcoin into major investment portfolios.

The move is part of Strive’s broader strategy to provide customers with protection against economic risks such as high debt levels, inflation and potential global instability, according to the company’s press release.

Strive stated that it “aims to be the leading financial firm that thoughtfully integrates Bitcoin into client portfolios” and has included Bitcoin (BTC) in its investment strategy to “hedge against risks that Strive expects to persist over the next several decades.”

Traditional finance dives into Bitcoin

Strive’s approach reflects growing interest among financial firms to offer a variety of options to protect clients’ wealth over the long term. Strive’s new asset management division, led by Gary Dorfman and Randol Curtis, will make Bitcoin a core component of standard portfolios.

As part of the expansion, Strive is moving its corporate headquarters from Columbus, Ohio to Dallas, with most of the staff expected to complete the move in early 2025. Strive will continue its asset management business, which now oversees more of its asset management services as well. Its assets are more than $1.7 billion.

Former presidential candidate and pro-crypto policymaker Vivek Ramaswamy is a co-founder of Strive and has expressed his support for this movement.

“Now is the time to launch a pro-capitalist Wealth Management business focused on integrating Bitcoin into standard portfolios, focusing on true financial freedom. I wish the team great success in the next phase of Strive’s incredible journey.”

Vivek Ramaswamy