Public fitness equipment maker Interactive Strength shares rise 11% on Bitcoin treasury strategy

Texas-based fitness developer Interactive Strength plans to allocate $5 million into Bitcoin as part of its treasury strategy.

Specialty fitness equipment maker Interactive Strength said Thursday that its board of directors has approved the allocation of up to $5 million in Bitcoin (BTC), limited to 25% of the company’s average daily cash holdings over the past three months.

The Austin-based company said in a Nov. 21 press release that it plans to hold Bitcoin as a treasury reserve asset and that the cryptocurrency’s “inflation-resistant properties may make it a reliable asset as a functional store of value.” Interactive Strength CEO Trent Ward said the move is in line with the company’s strategy as Bitcoin continues to “capture the attention of investors and gain recognition as a major and primary asset class.”

“We believe its inflation-resistant properties may make it a reliable asset as a functional store of value. The recent approval of Bitcoin ETFs and increased activity by institutional investors are compelling indicators of growing adoption.”

Trent District

Interactive Strength also plans to accept crypto payments, giving customers the option to purchase fitness products with digital currencies. These payments will also be held in Bitcoin under the same limits as the treasury reserve allocation.

Amid the news, Interactive Strength shares rose 11.4%, according to Nasdaq data.

This move is in line with a growing trend among publicly traded companies incorporating Bitcoin into their financial strategies. Artificial intelligence company Genius Group also recently announced the purchase of $4 million in BTC, increasing its holdings to 153 BTC as part of its “Bitcoin first” strategy to allocate 90% or more of its reserves to the cryptocurrency.

Other companies, including MicroStrategy and Nasdaq-listed Acurx, have also expanded their holdings to capitalize on Bitcoin’s role as a hedge against inflation and a store of value that supports technological innovation.