Virgin Voyages has started accepting Bitcoin as payment for cruise bookings.
This marks the first time the cruise line founded by Sir Richard Branson has adopted cryptocurrency. Passengers will now be able to use Bitcoin to pay for journeys on Virgin’s fleet.
According to the website, the company’s “Annual Pass can also be purchased using Bitcoin (BTC). “In an industry-first innovation, Virgin Voyages’ Annual Pass will be the first cruise product to accept cryptocurrency payment options.”
crypto travel
Virgin Voyages’ adoption of Bitcoin reflects a growing trend in the travel and hospitality industries. Companies such as airlines and hotels are exploring cryptocurrency payments to attract young travelers and digital asset enthusiasts.
In September, crypto-native travel platform Travala announced its integration with Skyscanner, allowing Skyscanner users to access Travala.com’s inventory of more than 2.2 million hotels.