Trump Organization to Launch a Cryptocurrency Initiative, Eric Trump Says: Report

The Trump Organization, the holding company that controls former US President Donald Trump’s business ventures, will soon announce its new cryptocurrency initiative, the New York Post reported on Wednesday.

Eric Trump, the son of former President Trump and vice chairman of the Trump Organization, hinted at the upcoming project in an interview with the Post but declined to share specific details, saying only that the crypto project would be made public “when everything is finalized and ready to go.” He hinted that the project could involve “digital real estate,” suggesting that people could borrow or get loans through it.

Earlier this month, Eric Trump took to X (formerly Twitter) to share his newfound enthusiasm for crypto, writing, “I’ve really fallen in love with Crypto/DeFi. Stay tuned for a big announcement.”

“It’s fair,” Trump told the Post. “It’s collateral that everybody can access and access immediately. I don’t know if people realize what a huge shakeup this is for the banking and financial world.”

Trump said in the interview that he had a “unique perspective” on “how easily people can be kept out of certain markets,” adding that the Trump family “has certainly been subject to financial discrimination.”

“At some point, I think we all want some kind of financial independence and a world where we don’t have to play by the big banks’ playbook,” Trump told the Post. “That day is coming soon.”