Floki partners with Premier League’s Nottingham Forest

Cryptocurrency ecosystem Floki has announced an official partnership with Nottingham Forest Football Club for the upcoming Premier League season.

As the club’s official cryptocurrency partner, Floki (FLOKI) will use the EPL platform to gain global visibility, including a three-minute LED advert during home matches and brand placement in interview and press conference backdrops.

The partnership marks Floki’s entry into one of the most-watched sports leagues in the world, reaching over 2.7 billion viewers per matchday. In addition to promoting its cryptocurrency, Floki will also highlight its sister brand Valhalla, an MMORPG. The partnership will provide both brands with significant visibility across stadiums, digital platforms and social media.

Floki Becomes Nottingham Forest’s Official Cryptocurrency Partner for the Premier League 2024/2025 Season! ⚽️

Two days after we announced Valhalla’s Premier League-wide marketing campaign for the 24/25 season, we’re excited to announce that Floki will be sharing the campaign… picture.twitter.com/vihcrfId2t

— FLOKI (@RealFlokiInu) August 15, 2024

Earlier this year, Kraken partnered with Tottenham Hotspur to become the Official Sleeve Partner for all teams from the 2024/2025 season. Like the Nottingham and Floki partnership, this collaboration will enhance fan experiences through exclusive content and events.

Nottingham Forest finished 16th in the English Premier League last year with an average attendance of 29,000.

Floki’s goals

This partnership reflects Floki’s wider strategy to establish itself as a leading brand in the crypto space. Leveraging the Premier League’s massive global audience to grow its market presence, the campaign is expected to increase brand awareness as Floki shares the stage with Valhalla throughout the season.

Paul Bell, Nottingham Forest Operations Director, expressed his excitement about the partnership, noting Floki’s innovative approach to the sector.