Hong Kong’s licensed crypto platform OSL set for brand overhaul

Hong Kong-based cryptocurrency exchange OSL is preparing to rebrand as part of its global expansion plans.

In a press release shared with crypto.news, OSL announced that it has partnered with Pentagram, a multinational design consultancy, to lead a “strategic brand refresh” to help it reach broader markets as it continues to scale its services in the digital asset space.

Known for its work with brands such as Citibank, Mastercard, Reddit and Slack, Pentagram has over 50 years of experience building brand identities. The consultancy will help OSL create a brand presence that stands out in a competitive market and engages its target audience more effectively.

While specific details of the changes are still under wraps, OSL Chief Marketing Officer Jack Tan described the collaboration as the “creative engine” needed to strengthen the company’s global presence, predicting that the partnership will be a catalyst to “ignite fresh ideas” and build deeper connections with a broader audience.

OSL is one of only two licensed digital asset exchanges in Hong Kong, having received its licence from the Securities and Futures Commission in December 2020. In addition to being the first licensed crypto exchange in the region, OSL also broke new ground by becoming the first crypto firm to join MSCI Hong Kong’s market capitalization-weighted index, a prestigious list of the region’s leading companies.

This rebranding comes after the SFC warned in March about fake websites impersonating crypto exchanges in Hong Kong. On March 4, the SFC warned the public about suspicious websites impersonating HSKEX, another platform that falsely claims to represent OSL Digital Securities Limited, and Hash Blockchain Limited.

The fake websites were flagged on the SFC’s Suspicious Virtual Asset Trading Platforms Warning List following reports from users experiencing difficulties withdrawing funds.

As part of its ongoing expansion, OSL recently expanded its range of supported digital assets by adding the Solana network’s SOL token to its offerings for professional traders.