Former President Donald J. Trump has announced the launch date of his sons’ new crypto project, which he calls “World Liberty Financial.”
Donald Trump has announced the upcoming launch of his family’s crypto project, World Liberty Financial, which he has been promoting for the past few weeks.
In a video shared on September 12 from his X account, Trump called on his followers to attend a live Twitter Spaces event on September 16, at which he plans to formally introduce World Liberty Financial.
“We’re embracing the future with crypto and leaving the slow and outdated big banks behind.”
Donald J. Trump
The teaser follows growing speculation about the Trump family’s involvement in the crypto space. Earlier in August, Donald Trump Jr. and Eric Trump both hinted at upcoming crypto-related developments, with both suggesting the family had significant plans to enter the market.
These hints were later confirmed when reports emerged that the Trump-backed startup would likely be built on Aave, a decentralized finance platform, and Ethereum’s blockchain. The project would reportedly focus on creating a “credit account system” while enabling stablecoin adoption.
Security has been highlighted as a primary concern for World Liberty Financial, as the team behind the project has worked with top security experts like PeckShield, Zokyo, and BlockSecTeam to secure the platform. The project’s code has allegedly been “thoroughly reviewed” by industry leaders to prevent vulnerabilities, according to an official Telegram channel.
The timing of the announcement also coincides with the hacking of Lara and Tiffany Trump’s X accounts in early September, which included posts about a token allegedly associated with World Liberty Financial.