Bitget Forms Official Partnership with LaLiga

Crypto asset platform and Web3 company Bitget has partnered with the world’s most famous football league, LALIGA, as its official crypto partner.

The collaboration was announced at Token2049 in Singapore. With the LALIGA partnership, Bitget has made a strategic move in the sports sector in East, Southeast Asia and Latin America.

Speaking on the subject, LALIGA President Javier Tebas said, “Digitalization and innovation have been among LALIGA’s priorities over the last decade. Last season, we made this a priority under the New Era umbrella, which emphasizes technology, and we are determined to be pioneers in this regard.”

“This agreement demonstrates the strategic importance of regions such as Asia, Turkey and Latin America for LALIGA’s international expansion. We know that LALIGA has fans all over the world and that these fans are at the cutting edge of innovation. The agreement helps us get closer to such an audience in strategic markets and highlight our shared values,” said Octavi Anoro, LALIGA International Director.

Bitget CEO Gracy Chen: “It Will Improve Crypto Experience for 1 Billion People”

“As the world of sports continues to embrace digital innovation, crypto, blockchain, and emerging technologies are becoming an integral part of this transformation,” said Gracy Chen, CEO of Bitget. “Partnering with LALIGA will allow us to accelerate the growth of crypto in sports, opening up new opportunities for fans and athletes alike. LALIGA’s understanding of sports aligns with our Make It Count philosophy of achieving excellence through perseverance and positive passion. We believe this collaboration will enhance the crypto experience of over a billion people while creating a path for broader adoption of Web3 in emerging markets.”

About LALIGA

LALIGA is the world’s largest football ecosystem. LALIGA is a private sports association made up of 20 public limited companies (SADs) and clubs from EA SPORTS and 22 clubs from LALIGA HYPERMOTION, and is responsible for organising professional football competitions in Spain.

LALIGA has more than 220 million followers worldwide on social networks, across 16 platforms and in 20 different languages. Based in Madrid (Spain), LALIGA has the largest international network of any sports organization and operates in 34 countries through 11 offices. The organization carries out its social work through its Foundation and is the first professional football league in the world to create a league for mentally disabled footballers, called LALIGA GENUINE.