Aptos partners with myco to take Web3 entertainment mainstream

The Aptos Foundation has announced a strategic partnership with Web3 publishing platform myco to accelerate the mainstream adoption of Web3 entertainment.

Aptos (APT) is a layer-1 blockchain platform for smart contracts, offering a decentralized and highly scalable network.

Aptos Foundation’s integration with myco (formerly Mcontent) will bring the web3 publishing platform Aptos over 13 million users and 3 million active monthly viewers, the two platforms announced.

myco to bring Web3 content to Aptos

Myco will leverage the partnership to bring its platform’s content, including documentaries, movies, and live sports, to Aptos L1. The platform will also integrate user-generated content, which is expected to be live on-chain by the end of the year.

@myco_io We are proud to announce our groundbreaking partnership with @Aptos

Since the beginning of Myco, we have been talking about the flow as a Trojan horse for web3 adoption. While it took some time for many key industry stakeholders to understand this, a few #web3… https://t.co/jqXVEbUlTF

— Umair Mushroom (@umairmasoom) August 21, 2024
via myco co-founder Umair Masoom Usmani X

This latest partnership adds to recent developments around Aptos’ growing market presence, which includes a collaboration with Alibaba Cloud to strengthen Japan’s Web3 ecosystem.

Earlier this year, Aptos partnered with Jambo to advance the digital economy and web3 usage in emerging markets.

Web3 streaming and entertainment market

While the global broadcast market is witnessing the dominance of a few traditional giants, Web3 is being shaped by various projects in the industry.

Among other Web3 features are blockchain-based content creation and publishing platforms that leverage decentralized infrastructure and crypto-based incentives. Aptos and myco’s collaboration is part of a broader shift.

The most notable projects in this market include decentralized video streaming platform Livepeer (LPT), Web3 music streaming site Audius (AUDIO), and decentralized cloud platform Theta Network (THETA) for artificial intelligence, media, and entertainment.