Bitcoin’s X popularity grew 65% YoY in 2024

User X has posted more than 140 million tweets mentioning Bitcoin on Elon Musk’s social media network.

Crypto discussions about X have increased in 2024 compared to 2023, as Bitcoin (BTC) developments on the platform formerly known as X dominate the digital asset mindset.

Posts containing “Bitcoin” are up 65% compared to last year, according to data from social listening protocol Visibrain seen by Crypto.news on Boxing Day.

Posts mentioning BTC in X in 2024 | Source: Visibrain

Bitcoin mentions peaked in early 2024, coinciding with the approval of spot BTC exchange-traded funds issued by the U.S. Securities and Exchange Commission. The Wall Street spot BTC ETF complex managed over $110 billion in investor assets, on top of assets attributed to BTC creator Satoshi Nakamoto.

BTC chatter on

Monthly BTC traded through consolidation through X until rebounding in November, spurred by President-elect Donald Trump’s victory and his promise to transform America into the crypto capital of the world.

In early December, BTC discussions on social media approached levels seen immediately after the spot BTC ETF approval. Over 1 million X posts were published as the top cryptocurrency reached $100,000 for the first time, breaking the six-figure psychological barrier.

BTC changed hands for $95,000 the day after Christmas as the Santa Claus Rally cooled off heading into the New Year.

24-hour BTC price chart – December 26 | Source: crypto.news