Bitget partners with La Liga to drive crypto adoption

Bitget has announced a multi-million dollar partnership with the iconic Spanish soccer league La Liga.

The company revealed the partnership, which makes it the official crypto partner of La Liga, at the recently concluded Token 2049 event in Singapore.

Strategic partnership with Global Reach

In a statement released by Bitget on September 19, the Seychelles-based crypto exchange said the union is part of its attempts to gain a greater foothold in Asia and Latin America, where soccer is very popular.

La Liga is home to some of the most successful football teams in the world, such as Real Madrid and Barcelona, ​​which has hundreds of millions of fans worldwide. The games between the two, popularly known as “The Classic”, are watched by more than 650 million people in more than 180 countries.

The league also has some of the biggest stars in football, such as Kylian Mbappé, Vinícius Jr. and Robert Lewandowski. With nearly 27 million followers between them on X alone, Bitget hopes that its indirect partnership with these players will give it a massive platform to grow crypto adoption.

A recent Chainalysis report shows that out of the top 20 countries for cryptocurrency adoption, 13 come from the two regions Bitget is targeting. India, Indonesia and Vietnam lead the charge among Asian countries, while Brazil, Venezuela and Mexico are the top rated LATAM countries.

Interestingly, the same set of countries boast some of the most rabid soccer supporters, with a 2022 Nielsen State of World Soccer survey showing Vietnam, Indonesia and Thailand as having some of the highest percentages of people interested in soccer in asia

Driving Crypto Adoption in Emerging Markets

The deal, valued at millions of dollars, lasts up to three years. It is part of Bitget’s commitment to raise crypto awareness through sports, aligning with its “Make It Count” philosophy.

By teaming up with La Liga, the company wants to offer Web3 solutions to millions of soccer fans around the world, especially in Asia and Latin America, where both organizations see significant potential.

Bitget CEO Gracy Chen echoed the sentiments, highlighting the growing connection between crypto and sports.

“Our partnership with La Liga is more than just a sponsorship. It’s about accelerating the adoption of cryptocurrencies within sports and creating exciting opportunities for fans and athletes alike. We see sports as a powerful avenue to spread awareness about Web3 and blockchain technology”.

Backing up Bitget’s foray into sports, a recent report from Doors3 indicates that 75% of sports fans are eager for more personalized and privileged experiences, than technologies like non-fungible tokens (NFTs) can offer

These innovations, some of which LaLiga has previously adopted, are transforming the way fans engage with their favorite teams, offering virtual interactions, voting rights on club issues, as well as exclusive digital content.

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