Crypto.com has announced the launch of its Visa card program in Latin America, bringing the popular cryptocurrency-linked rewards card to a region where interest in digital assets is growing.
The Crypto.com Visa Card allows users to load funds using crypto wallets or fiat currencies through the Crypto.com app, according to a crypto.com release.
The card offers a variety of rewards at seven different levels, including up to 8% cash back on spending, discounts on services like Spotify and Netflix, and additional perks like airport lounge access. Unlike traditional credit cards, this card does not charge annual or monthly fees for certain levels.
The move is part of Crypto.com’s broader effort to increase cryptocurrency adoption globally.
Latin America’s crypto adoption
Chain analysis research shows that Latin America is the seventh largest crypto economy in the world, accounting for 7.3% of the market. Residents in this region often turn to digital assets to protect their wealth against devaluation of national currencies and resist authoritarianism.
Crypto.com President and COO Eric Anziani highlighted the growing demand for crypto services in Latin America. He noted that the card “will provide Latin American users with generous spending rewards paid for in crypto, discounts for popular subscription services, and many more benefits.”
The Crypto.com credit card works similar to prepaid debit cards but integrates cryptocurrency.
This launch is in line with Crypto.com’s 2025 roadmap, which aims to develop new services and expand product offerings. Eligible users in Latin America can now apply for the card through the Crypto.com app.
This expansion could help normalize the use of crypto in daily transactions as the region continues to see increased interest in digital assets.