Crypto travel platform Travala introduces Bitcoin reserve plan 

Cryptocurrency-based travel booking platform Travala has announced a new “Treasury Reserve Plan” after surpassing $100 million in annual gross revenue.

According to a statement from the company, the plan will enable the company to hold reserves in Bitcoin (BTC) and its native AVA token to strengthen its financial foundation and support future growth.

Travala integrates blockchain technology to offer travel reservations paid with cryptocurrencies and fiat currencies. The company has partnered with travel metasearch engines like Skyscanner and KAYAK to expand its reach.

Travala’s growth coincides with record levels in the crypto market and increased demand for blockchain-powered travel solutions.

Reservation plan details

The Treasury Reserve Plan will allocate a strategic portion of Travala treasury to BTC and AVA, digital assets at the core of the AVA Smart Program that powers the platform’s loyalty rewards.

The plan involves taking some of Travala’s profits and storing them in BTC and AVA.

Users will be able to earn and redeem rewards in BTC and AVA based on their membership level, further integrating blockchain technology into the travel experience. Millions of dollars of travel bookings on the platform are already paid annually using these assets.

The initiative aligns with Travala’s goals of expanding travel offerings, improving customer experiences and accelerating the adoption of blockchain in the $10 trillion global travel market.

In September, Travala partnered with Skyscanner to offer crypto payment options for hotel bookings to millions of users around the world. This addition adds Travala’s inventory of more than 2.2 million hotels that support more than 100 cryptocurrencies to the Skyscanner platform.