Gravitaslabs, a subsidiary of Animoca Brands, has partnered with Ethereum layer 2 blockchain LightLink to deliver new gamified and gasless engagement solutions to brands around the world.
According to a press release shared with Crypto.news, the partnership will allow Gravitaslabs to deliver a secure, user-friendly multi-chain solution leveraging LightLink’s high-capacity Layer 2 blockchain technology.
This integration will provide fast, gas-free transactions and enhanced interoperability, allowing brands using Gravitaslabs to create engaging Web3 experiences that can process more than 10,000 transactions per second at a cost of under $0.01.
As part of the collaboration, Gravitaslabs’ offerings, such as Fast ForWorld, Italian sports car manufacturer Lamborghini’s recently launched Web3 platform, will be enhanced to provide users with low-cost interactions, loyalty rewards and access to digital assets that can interoperate across multiple games within Animoca’s Motorverse .
The collaboration will further support plans to allow users to bring their digital supercars to other gaming titles like REVV Racing and Torque Drift 2 for a seamless, cross-platform experience.
Gravitaslabs and LightLink also plan to expand their collaboration in various industries, from automotive to sports and fashion.
“Partnering with GravitasLabs has been an extraordinary experience. Their professionalism and dedication to the success of Lamborghini’s Fast ForWorld ecosystem is unmatched,” LightLink CEO Roy Hui told crypto.news.
“Together with our abstracted layer2 blockchain technology, we are ready to launch new fan loyalty programs, real-world events, digital experiences and rewards through this innovative platform.”
The partnership follows LightLink’s extended seed funding round in April, led by leading venture capital firms such as MH Ventures and NxGen, in which the project raised $6.2 million.
Meanwhile, Gravitaslabs on October 2 introduced Fast ForWorld, a platform that allows users to play and interact with digital collectibles while receiving rewards for their interactions, through Animoca Brand’s partnership with Lamborghini. The platform also offers a 3D wallet where users can store and interact with their collections.