How Solana Meme Coin Reached a $300m Market Cap?

Launched in December 2023, Ponke quickly grew its market cap to over $300 million and became the tenth largest meme coin. What is the main secret of success?

In a recent interview with Decrypt, Ponke’s marketing leader spoke in his gambling monkey costume about how the product has been successful in the Solana meme coin market.

What is Ponke all about?

Ponke is another meme coin created on the Solana blockchain and has become one of the leading in the launch of such assets in 2023-2024.

Ponke is a meme monkey similar in appearance to the world famous Pepe the frog. Apparently the creators wanted to stand out from other meme projects on Solana and provided use cases from the very beginning. One of them was the integration of the token into various projects in the Solana ecosystem (for example, win-win game and launch pad).

Ponke’s main secret, or why community is above all else

The essence of their marketing strategy is the principle that “community is most important”; therefore, Ponke instructs his audience to engage with the product through entertaining content. The character encounters various funny situations every day and creates content that will interest both experienced crypto traders and those who are just interested.

“We are thinking about how we will grow and the impact of the token and the brand. And then the community really does the rest. We’re a team of five or six full-time people who think about what’s going on with the brand. At the end of the day, Ponke Army has over 60 plus thousand owners, hundreds of thousands of followers. And they do the real work.”

Ponke marketing leader Non-stop content

Despite the volatility in the market, the Ponke team sticks to its content strategy and never stops creating it. He believes this will help him increase his popularity and make meme money a real cultural phenomenon.

The team’s content is based on funny and humorous topics that attract the attention of both experienced investors and those who are new to the cryptocurrency world:

“What you’ve got is something this big. A meme or a cultural phenomenon that became a meme and much later became a meme coin. Doge was a meme that existed for a decade before it actually emerged as a cryptocurrency.“

Ponke marketing leader TikTok’s role in Ponke’s success

The Ponke team also places emphasis on audience engagement through various social media platforms, including Instagram and TikTok. They have created unique content that uses animation and illustrations to stand out from other memes. The team never uses artificial intelligence; everything is hand drawn.

Social media has become a powerful tool to spread the word about Ponke. TikTok, in particular, allowed the team to quickly increase its reach by creating viral videos that resonated with a wide audience.

Co-posting relevant meme content and funny animations allows them to attract the attention of crypto followers and casual users.

According to the Ponke team, their video has garnered 47 million views, making it one of the most popular videos in the crypto world. This shows how a well-crafted content strategy can increase recognition and attract new investments.

Technology and development

Ponke maintains that it has implemented new technologies to simplify the process of purchasing and trading tokens. Partnerships with platforms like Revolut have increased the accessibility of the token for new users. Integrations like this lower the barriers to entry into the crypto world, which helps attract new adopters.

Ponke also recently launched PonkeSwap, a platform that allows users to easily swap their tokens and earn rewards. This is part of their strategy to provide useful features that will make them stand out from other meme coins.

Meme coins attract Bitcoin’s attention

Meme coins have dominated the news cycle due to their significant volatility and growing influence in the crypto ecosystem. According to the Santiment platform, meme coins take the lead.

🗣️ The top trending tokens in crypto are dominated by meme coins as speculative assets dominate this historic bull rally. The top 6 major assets seeing significantly higher discussion rates on social media are PNUT, PEPE, DOGE, MEME, NUX, and COIN. Bitcoin ranks 7th. pic.twitter.com/j6IcBxT8c4

— Santiment (@santimentfeed) November 14, 2024

While the path to success in meme cryptocurrencies may seem uncertain and risky, the Ponke team is confident in their approach. He has his sights set on the future.

“A lot of people are motivated by price, and if the price isn’t actively going up, they’re not actively buying. We can’t change that at all. There’s nothing we can do to motivate someone in that scenario. But what we hope to do is build a culture that people want to be a part of.”

Ponke marketing leader