How TapSwap plans to address sustainability challenges: founder

In an interview with crypto.news, TapSwap founder Naz Ventura shared how the game is geared up to ensure long-term sustainability.

Telegram clicker games quickly hit the town with the launch of Notcoin (NOT). These simple games revived the play-to-win mechanics of Web3 games by offering an easy and engaging way to earn digital assets with minimal interaction; usually by simply tapping a button on their screen. This led to the introduction of tap-to-earn.

The success of Notcoin has ushered in a wave of similar games that have attracted millions of users with the promise of revenue via simple click mining methodology, lucrative referral systems, and promising airdrops. However, as these games gain momentum and more games enter the scene, concerns have emerged about their long-term sustainability.

Critics argue that while these games may be practical in terms of accessibility, their simplicity can also lead to their downfall. Without more complex and engaging game mechanics or real-world utility, the value of these games and the associated tokens they offer can quickly diminish.

Historical precedents set by previous blockchain gaming models, such as play-to-win networks like Decentraland (MANA) and Axie Infinity (AXS), illustrate this worrying trend. These games once dominated the crypto gaming landscape, but have since seen their popularity and token value drop significantly.

“That’s the way it works,” Ventura told crypto.news about Web3 trends. “Trends are constantly evolving in Web3, and point-and-click games have been one of the most popular recently. But naturally, something new will eventually emerge.”

TapSwap is one of the largest mini-games on Telegram, having amassed nearly 60 million users in just over four months since its launch, but the project is poised to address sustainability by introducing more features and a new economic model.

A new economic model

The game currently generates revenue through direct channels by selling in-game assets like power-ups and boosts, and through secondary channels by displaying ads and selling traffic. According to Ventura, all revenue generated is reinvested into the platform.

However, the project plans to introduce a new profit-sharing model where users contribute a portion of their earnings to support the platform. Ventura called this a “Win-Win Monetization” model and said it is expected to sustain the platform’s long-term growth.

“We are building a model that guarantees consistent income for users, stable income for the project, and increased demand, usage, and value for our token. We will share more details with our community soon, but we can already see that this model is entering the AI ​​niche.”

The TapSwap founder also revealed ongoing discussions with several tier-one exchanges and key industry players aimed at aligning TapSwap’s business model with broader market opportunities. Ventura notes that these partnerships are expected to increase the visibility of the project.

“We are also focused on developing infrastructure projects on the TON blockchain, which will play a key role in our expansion efforts and help us add more users to the Web3 ecosystem.”

Sustainable token economy

The TapSwap community is awaiting an airdrop of the project’s native TAPS token, scheduled for Q3 2024. The game has yet to reveal the token economy that will determine how TAPS will be allocated. When asked, the TapSwap founder gave a concise explanation, stating that the token economy is designed to provide a “balanced and sustainable” in-game economy.

Without going into detail, he reiterated the importance of reinvestment strategies as a cornerstone of their approach. This strategy is vital to preserving the value of the token and ensuring ongoing demand, helping to support the long-term growth and stability of the platform.

“Our primary focus is to ensure the token has real utility and value within the TapSwap ecosystem,” Ventura said.

Ventura acknowledged the challenges of retaining users following an airdrop for new projects, but added that TapSwap wants to provide continued value to its players and plans to keep the community engaged.

“We are developing new features and partnerships that will bring additional utility to our token, making it more attractive for users to continue investing in the platform. […] We believe that by creating a strong and engaged community, we can maintain user interest and loyalty in the long term.”

Naz Ventura, Founder of TapSwap