Japanese tech giant Metaplanet targets 10k Bitcoin holdings

Metaplanet, Japan’s emerging crypto leader and the 15th ranked institutional Bitcoin holder worldwide, has announced plans to expand its Bitcoin treasury to 10,000 BTC in 2025.

CEO Simon Gerovich announced this goal in his New Year’s message to shareholders.

“Last year was a year of transformation as we broke records, expanded our Bitcoin treasury, and strengthened our position as Asia’s leading Bitcoin Treasury Company,” Simon tweeted.

Happy New Year to our valued shareholders! As we step into 2025, I couldn’t be more excited about what awaits Metaplanet. Last year was a year of transformation as we broke records, expanded our Bitcoin treasury, and strengthened our position as Asia’s leading Bitcoin Treasure… pic.twitter.com/K2HsOS8TaZ

— Simon Gerovich (@gerovich) January 5, 2025

The expansion plan is based on Metaplanet’s steady accumulation of Bitcoin (BTC) through 2024. The company increased its holdings during the year from 225,611 BTC in July to 1,761.98 BTC by December 23.

This growth was strategically financed through capital markets activities, including two major bond issuances in December: a 4.5 billion yen zero-coupon bond on December 17 and a 5.0 billion yen bond on December 20, both due in June 2025. It fills up in .

The company’s commitment to cryptocurrency intensified on December 18, 2024, when it officially became the Bitcoin Treasury Company. This transition was immediately followed by the purchase of 619.70 BTC on December 23.

12/ 🟠 Officially Became a Bitcoin Treasury Company 🟠
This was the year we fully embraced our identity as the Bitcoin Treasury Company. Our mission? Increase Bitcoin adoption, innovation and shareholder value. pic.twitter.com/3yV7qUw1L5

— Simon Gerovich (@gerovich) December 28, 2024

During 2024, the company’s average Bitcoin acquisition cost increased from 9,972,933 yen to 11,846,002 yen.

Metaplanet’s current holdings, although significant, remain modest compared to industry leader MicroStrategy’s 444,262 BTC.

Gerovich’s vision for 2025 extends beyond just Bitcoin accumulation. The strategy encompasses three key initiatives: increasing shareholder transparency through new reporting mechanisms, expanding global partnerships to advance Bitcoin adoption, and strengthening Metaplanet’s position in Japan’s cryptocurrency ecosystem.

The ambitious 10,000 BTC target represents almost six times current assets. This positions Metaplanet to potentially climb higher in the rankings of institutional Bitcoin holders, which currently includes notable companies such as Marathon Digital (44,394 BTC), Riot Platforms (17,429 BTC), and Tesla (9,720 BTC).