Lifestyle app STEPN GO expands Adidas partnership with physical NFT sneakers

Adidas and STEPN GO are unveiling 1,200 limited edition Ultraboost 5 sneakers available exclusively to NFT holders.

STEPN GO, the new version of the win-with-movement game Stepn, has teamed up with international sportswear manufacturer Adidas to launch co-branded physical running shoes. According to a press release shared with Crypto.news, the limited-edition STEPN GO x Adidas Ultraboost 5 sneakers will feature the STEPN GO logo and the shoes will be available starting December 13.

STEPN GO x Adidas sneakers | Source: STEPN GO

Stepn says that this move opens a new page in the brands’ collaboration, which started with the STEPN Genesis NFT collection in April. STEPN CEO Shiti Manghani says that following the success of previous digital releases, the release of physical sneakers “signals a shift from digital collections to tangible products that people can wear, and shows how much the web3 space has evolved.”

Only 1,200 pairs of the co-branded Ultraboost 5 will be available for the campaign, meaning a limited discount for STEPN and STEPN GO x Adidas Genesis NFT holders, the press release said.

The shoes will be sold exclusively on the MOOAR marketplace, and giveaways for the sneakers will take place between December 13 and December 17. STEPN and STEPN GO x Adidas Genesis NFT holders will have priority access, but the general public will also be able to access these deals. Participate in contests and sweepstakes. Winners will be able to pick up their shoes between January 6 and January 22, 2025, with a three-week trade period allowing for resale opportunities.