Reddit’s r/cryptocurrency unveils .MOON domain to 8.8m users

Reddit’s cryptocurrency community r/cryptocurrency announced a partnership with Unstoppable Domains on November 19 to launch the first Reddit community-based Top Level Domain .MOON.

The initiative aims to provide the community’s 8.8 million members with a bridge to the broader blockchain ecosystem.

Powered by the Polygon blockchain, .MOON domains offer fast, cost-effective transactions and allow users to create immutable digital profiles. This development positions r/cryptocurrency, already known for its MOON governance token, as a leader in blockchain innovation.

MOON DAO Treasurer John Murphy said:

We at r/cryptocurrency have always focused on empowering the community, and launching .MOON domains is the next big step in that journey. This partnership with Unstoppable Domains expands our presence beyond Reddit and provides our users with tools to engage with the on-chain ecosystem while maintaining our strong community identity.

Features and benefits

.MOON domains act as unique identifiers, allowing users to create digital profiles and conduct secure crypto transactions with each other. They are compatible with over 865 blockchain applications and wallets, providing seamless access to decentralized services.

The initiative strengthens r/cryptocurrency’s role as a Web3 ambassador and helps the community expand its reach beyond Reddit. Unstoppable Domains COO Sandy Carter emphasized the importance of this collaboration:

The vibrant r/cryptocurrency community can now expand its unique energy into the on-chain space, engaging new users on decentralized platforms.

The launch aligns with Unstoppable Domains’ mission to deliver secure, user-owned digital identity solutions. It also positions the company alongside 30 other on-chain organizations preparing for the 2026 ICANN gTLD application round.