TAMİ, Garanti BBVA’s New Payment and Electronic Money Institution, Focuses on the E-commerce and Payment World

Garanti BBVA, which has taken a leading role with its innovative services developed in the field of payment systems in Turkey, has started its operations with its new subsidiary Garanti Payment and Electronic Money Services Inc. TAMİ brand, offering payment systems infrastructure and digital payment solutions.

TAMİ aims to make a difference in the rapidly growing world of e-commerce and online payments with the innovative products and solutions it will provide to businesses and end users, thanks to Garanti BBVA’s experience in payment systems and its strong technological infrastructure. TAMİ’s goals, products and solutions, and the latest developments in the world of e-commerce and payments were shared with the public at the press conference hosted by Garanti BBVA Deputy General Manager Ceren Acer Kezik and TAMİ General Manager Melda Çetin.

The main products of TAMİ, Garanti BBVA’s new payment and e-money company, will be Multi-bank POS and Prepaid Card. Customers will be able to apply for these products through tami.com.tr, TAMI mobile application or Garanti BBVA’s digital channels, Garanti BBVA Mobile and Garanti BBVA Internet, and Garanti BBVA branches. On the TAMİ multi-bank POS side, which will make life easier especially for businesses that do e-commerce focused business or are new to e-commerce, customers will be able to purchase a single TAMİ POS and make transactions as if they had the POS of many banks.

Speaking at the press conference held for the introduction of TAMİ, Garanti BBVA Deputy General Manager Ceren Acer Kezik said, “As Garanti BBVA, we always act with an understanding that focuses on the needs, expectations and experiences of our customers, and we design all our products and services with this understanding. The world of payment systems is changing very rapidly with the power of technology and digitalization. The needs and expectations of both customers and member businesses are constantly changing and transforming. While the share of e-commerce in total expenditures is growing rapidly, this dynamism brings with it the need for different payment solutions along with increasing card expenditures. Based on this, as a result of a 2-year extensive customer research, product analysis and development period, we have developed an infrastructure in which we will provide our customers with the payment technologies that they “just want” with a focus on speed, simplicity and convenience, and create added value for our customers with additional benefits by making digital payment processes even easier. With our TAMİ brand, born from our customers’ opinions, we offer our customers ‘exactly the technology they want’, ‘exactly the card they want’, ‘exactly the POS they want’ solution. We believe that TAMI will add a new dimension to the world of e-commerce and online payments with these solutions. By combining Garanti BBVA’s experience and pioneering role in the field of payment systems with its strong technological infrastructure, we aim to bring our industry together with many innovative solutions such as TAMİ; We will continue to create sustainable value for our customers and businesses. At this point, as TAMİ, we aim to make a difference with our solutions that meet and even exceed expectations and come to life with the power of our technological infrastructure.” he said.

TAMI General Manager Melda Çetin said, “TAMI set out with the aim of responding to the need for buyers and sellers to receive and make fast, secure, uninterrupted payments through different channels, brought about by e-commerce, which continues to grow strongly in our country. In this context, our company will offer innovative payment solutions to a wide audience, from SMEs to micro businesses and e-commerce businesses, from individual sellers trading through social media channels to housewives and students. TAMI will enable every business in Turkey that wishes to receive easy payments, easily track their payments, and benefit from installment opportunities and special campaigns on banks’ cards while working with banks. In this regard, it will serve with its advanced technological solutions to businesses that want to receive services such as multi-bank POS, wallet, linked payment and reporting-free marketplace, which can only be offered by payment and electronic money institutions in accordance with the legislation today.

In this context, especially with our multi-bank POS product, we make the lives of businesses that are new to e-commerce easier or for all businesses that want to change their existing POS and use another POS but are afraid of their systemic difficulties. By purchasing a single FULL POS, businesses will be able to operate as if they had the POS of many banks, make their customers benefit from the installments of these banks, and see their reports and transactions from all banks in one place. We offer many value-added products in addition to virtual POS to our customers who want to operate in e-commerce and receive online payments. In order to receive payments without having a website other than multi-bank POS, we have prepared products such as linked payment, card storage, marketplace solution, developer portal and Sandbox to facilitate the integration of companies and a common payment page to make it easier for companies to receive payments. We will constantly advance and develop this set of products and tailor them to customer needs.

On the other hand, we offer convenience to housewives who are not yet included in the banking system, students under the age of 18, young people, and all individuals who do not have a credit card, in the world of FULL prepaid card payments. We offer several types of cards to prepaid card holders, such as an anonymous or remote customer identification verified card that can be used with a limit of 2,750 TL without any age control, and a parental controlled card for children between the ages of 12-18. Young people over the age of 12 can use their cards above this limit by verification and with the approval of their parents. They can spend the amount they put in their accounts freely and safely, through physical or online channels. Parents can also monitor their children’s spending and set sector-based spending limits. We offer cash refund campaigns to our customers when using their cards, money transfer to or from IBAN, PtoP money transfer that can be made via “Tamili to Tamil QR” or phone number, and e-money wallet products. As a result, our aim is to provide a perfect experience to all our customers in the world of e-commerce and payments with TAMI and to offer the fastest and most secure solution to all their needs through a single infrastructure and a single application.” he said.