The Lack of New Narratives in the Web3 Ecosystem: How to Break the “Fear of the Unknown”?

Web3 experts explained that the lack of innovation and new narratives, especially in communication activities, creates fundamental difficulties in the adoption processes in the web3 field.

Thus, especially in the Web3 world, new narrative deficiencies or inadequacies have begun to emerge. Although crypto adoption has increased in recent years, the trust index is still very low. Many elements in the Web3 ecosystem are still viewed with a distance. Among the most important reasons for this is the lack of dialogue with the public. Finding new narratives and storytelling are not issues that only companies or CEOs can think about.

The most important task here falls on us, communicators and especially communicators who are in contact with the media. The technical complexity that exists in this area in particular needs to be explained to the public in the simplest way possible.

As I mentioned in my previous article, companies’ campaigns are not something anyone pays much attention to except the audience that follows the company. I think that many things need to be explained at much simpler levels and that adaptation will increase accordingly. We have to build a bridge with the public with more original narratives to remove fear (fear of the unknown) in crypto, web3 or blockchain issues. We should make visible moves that will increase adaptation in the public by producing much more original content and content.

We should manage reputation by drawing organic chain stories in media and social responsibility areas. Reputation is not something that can be done in 1-2 days, it should be done and created with strategic studies in the long term. Companies also have to make an important decision here. Will they “build” and manage their reputation in the long term or will they try to keep their existing audience in the short term? The vision of the companies will decide this. Not only Turkey, but also important countries that try to manage reputation in this area and take part in adaptation have not come out of this usual shell.

Trying the new, companies need to go beyond the usual public demands and make new experiments. All stock exchanges or companies can only gain upward momentum in this way.

US Elections Open a Dangerous Door for Crypto

There has been such hype lately that US President Trump has taken a pragmatic approach and started making pro-crypto statements.

However, in 2021, he said that he did not like Bitcoin because he saw it as a competitor to the dollar and even believed it was a “scam”. With a strategic political planning and discourse made just to increase votes, he affected many people especially in the crypto ecosystem. Crypto followers seem happy because they have gained complete legitimacy for the first time, but I agree with ETH founder Vitalik’s “politicians and crypto” criticism in many ways, who is disturbed by this and made statements about it in the X post. It would not be right to support politicians just because they are pro-crypto in evaluating and analyzing country administrations. All of these can also negatively affect the chain of faith in crypto adoption.

In other words, electing politicians who gain support solely by making pro-crypto statements will also affect the credibility of crypto in the long run. The evolution of technologies such as Web3, crypto and blockchain to a biased side may bring new dangers, divisions and even unforeseen risks.

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