Web3 smart ring developer CUDIS joins forces with Californian sports giant

CUDIS, backed by Draper Associates, has partnered with UCLA Athletics for a year-long collaboration to promote web3 smart rings among students and athletes.

Web3 wellness company CUDIS announced a one-year partnership with UCLA Athletics, a college athletic program in California, to promote its AI-powered smart rings. The collaboration will include campus activations where CUDIS will showcase its rings to UCLA students and sports fans, according to a Thursday press release shared with Crypto.news.

The press release also stated that CUDIS plans to sign name, image and likeness agreements with student-athletes from various UCLA teams, including men’s and women’s tennis, golf, basketball, women’s gymnastics and football.

“This initiative aims to spark discussions around healthy lifestyles, performance tracking, and data ownership, while also allowing student-athletes to leverage their image and share the product on their platforms.”

CUDIS

Under the partnership agreement, CUDIS will also engage UCLA fans through interactive campaigns, including lucky draw promotions at sporting events, allowing CUDIS to use the UCLA Athletics brand to connect its smart rings to the university’s athletic culture.

One blockchain ring to rule them all

Edison Chen, CEO of CUDIS, says that “this collaboration has special meaning for us as we give back to the community that helps us bring our vision to life,” adding that “UCLA is where our journey begins.”

The company’s smart ring uses blockchain technology to track a variety of health metrics, including heart rate, sleep, stress and calories burned. Built on the Solana (SOL) network, the ring gives users full ownership of their health data and offers personalized wellness advice through an AI coach. The wearable also features a dynamic rewards system that encourages users to make healthy choices by earning passive rewards for positive actions.

In September, CUDIS raised $5 million in a funding round led by Draper Associates, with additional investments from Skybridge, Penrose, SNZ, Mozaik, NGC, Foresight Ventures, OGBC, Monke Ventures and DraperDragon.

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