World Liberty Financial reallocates assets ahead of Trump’s inauguration

With the reallocation of assets ahead of Trump’s inauguration on January 20, could WLFI attract more attention and strengthen its position in the DeFi market?

President-elect Donald Trump and his sons Eric Trump, Donald Trump Jr. and World Liberty Financial (WLFI), a decentralized finance project backed by Barron Trump, recently answered questions about recent crypto transactions.

On January 15, WLFI contacted via social media to clarify that these transactions were standard treasury management practices and not token sales.

As part of regular treasury management, we make routine movements of our crypto assets to pay fees and expenses and meet working capital requirements. To be clear, we do not sell tokens; we merely reallocate assets for ordinary business purposes.

— WLFI (@worldlibertyfi) January 14, 2025

The company said it routinely reallocates assets in its treasury to cover various operational costs, including wages and working capital needs, thus enabling WLFI to maintain smooth operations and financial stability.

World Liberty Financial is also evaluating an offer from Ethena Labs on December 18, 2024. The proposal proposes integrating Ethena Labs’ staked synthetic dollar sUSDe into the upcoming update to WLFI’s Aave platform.

sUSDe is a stablecoin designed to maintain the stability of the US dollar, backed by leveraged positions in cryptocurrencies such as Bitcoin (BTC) and staked Ethereum.

Integrating SUSDe into WLFI’s Aave instance has the potential to offer users greater liquidity and more diverse collateral options, allowing them to better manage their funds, secure loans, and engage in other financial activities more efficiently.

Additionally, the integration is designed to improve user feedback. Those who use SUSDe as collateral will earn sUSDe rewards, adding an extra financial incentive to WLFI’s existing return generation features.

According to WLFI’s official website, out of 20 billion WLFI tokens, 5.36 billion have been sold, leaving 14.645 billion. Investors can deposit Ethereum (ETH), USDC (USDC), Tether (USDT) or Wrapped Ether (WETH) in exchange for WLFI tokens, with the amount received depending on the investment.

WLFI’s ties to Trump have led to increased visibility, attracting greater interest from both individual and institutional investors in the competitive DeFi market. With Trump taking office on January 20, the development of the platform may gain more interest and momentum.